Amazon Metrics Essay Example for Free

Amazon Metrics Essay As a thumb in on-line shopping industry, Amazon surely owned massive competitive advantages. Amazon believes the main competitive factors in its market segments included ‘selection, price, availability, convenience, information, discovery, brand recognition, personalized services, accessibility, customer service, reliability, speed of fulfillment, ease of use, and ability to adapt to changing conditions, as well as our customers’ overall experience and trust in transactions with us and facilitated by us on behalf of third-party sellers’. And there is large number of technologies used to support these diverse advantages, which compared with its competitors are different. First, Look inside a current textbook on software architecture, and you’ll find few patterns that we don’t apply at Amazon. We use high-performance transactions systems, complex rendering and object cashing, workflow and queuing systems, business intelligence and data analytics, machine learning and pattern recognition, neural networks and probabilistic decision making, and a wide variety of other technologies. In other words, Amazon always keep its technologies are the lasted ones. That is also help to operating business, such as deal with the orders, tracking shipping information, customer services, more effective and efficient. Second, Amazon pays more attention to their customers with their unique technologies. Round (2004) notes that Amazon focus on customer satisfaction metrics. Each site is closely monitored with standard service avail-ability monitoring (for example, using Keynote or Mercury Interactive) site availability and download speed. We use a set of applications for accepting and validating customer orders, placing and tracking orders with suppliers, managing and assigning inventory to customer orders, and ensuring proper shipment of products to customers. All these purposes are came true by a transaction-processing system. There is also an automated e-mail measurement and optimization system. This measure would give big contribution to promote available inventory. There is a good cycle from the system to promotion. Amazon tries their best to give personalized services. Web pages tailored to individual preferences, such as recommendations and notifications; 1-Click technology; secure payment systems; image uploads; searching on our websites as well as the internet; browsing; and the ability to view selected interior pages and citations, and search the entire contents of many of the Book’ and ‘Search Inside the Book’ features. Third, to further provide a comfortable shopping environment for customers, Amazon makes many attempts. A company like Amazon could (and did) record every move a visitor made, every last click and twitch of the mouse. In time, the work of editorial reviews, such as Marcus, was marginalized since Amazon found that the majority of visitors used the search tools rather than read editorial. At the last, Amazon devotes itself to improve and innovation constant. Providing the latest and effective technology to guide all stakeholders, such as third parties, as well. As Amazon explains in SEC (2005): using primarily our own proprietary technologies, as well as technology licensed from third parties, we have implemented numerous features and functionality that simplify and improve the customer shopping experience, enable third parties to sell on our platform, and facilitate our fulfillment and customer service operations. And the Amazon retail platform enables other retailers to sell products online using the Amazon user interface and infrastructure through their ‘Syndicated Stores’ programme. Above all, these creative and maturity technology enhanced Amazon’s core capability while competed with other rivals.